Measure twice, cut once! Proper planning, scripting and storyboarding ensures that your production makes sense beforehand.
Video is a vehicle that focuses on driving results. But, what happens in front of the camera is just as important as what happens behind the camera.
Stories are always better when there are pictures (especially ones that move).
The building blocks of your production all have to fit together perfectly. The magic is the glue that binds it all together.